RT @Adweek: IAB study: Mobile marketers are...

RT @Adweek: IAB study: Mobile marketers are gung-ho about programmatic, but few are using it - http://t.co/W9dukgIB9q http://t.co/uW1fEhdXaS

Rodolphe Roux (@RodolpheRoux)March 30, 2015

IAB Study: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau.

http://adweek.it/1NtT4kB